Monday, April 7, 2008

"folksy" Forslund

I have been trying to get this blog into Google's indexing system, but really know very little about how that is all accomplished... Anyway, I wanted to see what would appear with the search "forslund furniture".

Here is part of one on the articles that pops up from the search:

"QUESTION: We inherited a writing desk that my parents purchased in the 1960s from the Carl Forslund Furniture Co. in Grand Rapids, Mich. I think it was called a "Jenny Lind writing desk." Can you tell me anything about the company?

ANSWER: Carl Forslund Sr., who had been a salesman for Stickley Bros., established his own furniture business, Carl V. Forslund Inc., in 1935. He sold furniture at his retail store and by mail order. Carl's three sons joined the business in the 1940s and '50s.

Forslund's manufacturing plant closed in 1991, and its retail stores a year later. The company specialized in manufacturing oak, walnut and cherry furniture in Early American styles.

Forslund marketed its furniture in a folksy way and often named pieces for famous people. Jenny Lind (1820-1887), nicknamed the Swedish Nightingale, was a world-renowned opera singer in the 1850s."

(http://www.signonsandiego.com/uniontrib/20041121/news_1hs21kovels.html)

I like how it was referred to as 'folksy'. If you have an old Forslund catalog, you can spend hours reading the fun facts Mr. F put together for his readers, err... customers.